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How to overcome the negative image of wine sold in pouches or as a “bag in a box”,

which is often synonymous with poor quality? This was the question confronted by REVERSE and us: to develop a graphic and structural pack that appeals to a discriminating audience.

A simple black pouch is wrapped in a seductive, sensual paper sleeve that defines the elegant and intriguing shape of the product. The paper structure also ensures that the pouch is robust and self-standing at every stage of consumption.

The resulting design demonstrates the ability to innovate even in a segment as traditional and resistant to change as wine packaging.

This product is not yet commercially available.

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